Just being curious… Coco Loves Flo

Perhaps it’s a sign that I’m still not a “real grown-up” but again and again I find myself coveting products – which are supposedly for babies and children – for myself.


A perfect example is the range of lovely baby homewares and clothes from Tory of Coco Loves Flo. You can see Juliet giving a blanket for a test run – I would very happily have one of these for myself if it came in grown up sizes!

I met up with Tory recently for a tea and a chat and she told me a little more about how these gorgeous goodies came into being…


Tell us a little about your company and what you do?
Coco loves Flo is a range of bright, cheery, quirky baby products from snuggly baby-bedding and blankets to teeny-weeny dresses and room accessories all designed by me in Co. Galway. They are available to buy from www.etsy.com/shop/cocolovesflo. I am also working on growing the range to include Homewares and textiles for big people too!

What gave you the idea to create your products?
I’ve a background in fashion having studied Fashion and textiles in NCAD. When I became pregnant with my daughter I started making and crafting at home and once she arrived I made lots of pretty things for her. Requests starting coming in and soon Coco Loves Flo was born!


Where do you find inspiration?
I look to many different areas of design for inspiration. Interior Design, beautifully printed textiles and fashion have always been ‘obsessions’ But at the moment I’m mad about children’s book illustrations and designers like Orla Keily, Lotta Jansdotter and Donna Wilson. I love graphic prints and Scandinavian design.

What advice or words of wisdom would you give from your experience?
Believe in your products and try not to worry too much about what other people think! For too long I agonized over ideas and designs and now I’m just taking the plunge and trusting my own taste.

coco loves flo

What are your favourite things to do?
I love pottering around vintage and design shops, eating beautiful food, sunny holidays, listening to Lana Del Rey and days out with my wee family and bassett hound, Hugo.

My bedside table is stocked with recipe books, baby books and design books and magazines. I also love coffee table books on photography and pattern & print. My copy of Tricia Guild’s ‘Inspiration’ is always close to hand.

Thanks Tory!

To see more of the Coco Loves Flo range you can visit the Etsy Shop or like them on Facebook

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